Red Ribbon Week was made so young kids don’t grow up to do drugs, and end up in prison. Red Ribbon Week is by far the largest and oldest drug prevention campaign in the country, and one of the most effective for kids.Red this years theme was,” Yolo,be drug free. Red Ribbon Week helps kids of all ages to make better choices in life to not take drugs. Drugs can kill people by sickening them, causing canser, and many more ills. Thousands of people each year die from canser. It is horrible for your heart.